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Secure fundraising through transparancy and measurable effectiveness

Extracts from NTEN article (click here to read the full article): As calls increase for charities to be more open and accountable in their management and reporting, it is natural for many of them to ask, considering the extra work involved, “What’s in it for us?. Is there a connection between more transparency and more successful fundraising?” One answer to that question today is: 1.There probably isn’t an overwhelming connection at the moment; but… 2.There should be; and eventually… 3.There will be. To appreciate the change we anticipate will come in the next few years, it is important to recognize how things are changing regarding how charities justify themselves and their appeals for support. Traditionally (which is to say for the last 60+ years or so), charities focused on the magnitude of the problems they were addressing and the efforts they were making to help. For donors, they would point to the number assisted as undeniable evidence that support for their work was warranted. For government, they offered reams of paper showing that they were following the letter of the law in the use of their grants. Unfortunately, these accents on counting activities and maintaining regulatory compliance left unanswered the basic question of effectiveness: Were the efforts of these charities bringing about any meaningful, sustainable, or measurable positive change to those they existed to serve? The problem was that no one knew for sure, not even the charities themselves. Social investors and taxpayers are owed nothing less than a full accounting of organizations’ effectiveness, management and expenditure decisions. More to the point, these stakeholders should demand such an accounting. We believe that they have begun to do so, and will more and more base their giving decisions upon such information. We are beginning to see evidence that grants, particularly those from government and institutions, are increasingly going to those organizations that can prove effectiveness. We believe that individual donations will increasingly go to those organizations that are open and accountable about how they are spending the money they get, the associations they maintain, and the decisions they make. We are beginning to see evidence that grants, particularly those from government and institutions, are increasingly going to those organizations that can prove effectiveness. We believe that individual donations will increasingly go to those organizations that are open and accountable about how they are spending the money they get, the associations they maintain, and the decisions they make. Note from iCarol: iCarol supports your quest to measure impact and results being achieved by your non-profit contact center. iCarol organizes your call content so you can gather advanced statistics and create powerful reports to present to your board and funders, demonstrating the value your help line is providing in your community. Learn more about iCarol’s statistics features and contact us for a demo.

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iCarol is your help line software company that is here to make your job easier as Executive Director or leader of a non-profit contact center. Whether you have a crisis, help or 211 referral line, we are here to help you help more people in your community. Read more...

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