After fifty years of serving the sector as the Alliance of Information & Referral Systems (AIRS), the organization has rebranded the organization as Inform USA to better reflect its commitment to its mission and members. The change was announced at its 50th Anniversary Celebration on the evening of July 31 at the organization’s annual conference in Orlando, Florida.
Among the reasons for the name change, Inform USA more closely aligns the organization with its Canadian counterpart and frequent partner and collaborator, InformCanada. The chat bubbles seen in the new logo visually represent the exchange of information its membership provides to the consumers and constituents they serve.
In the announcement, InformUSA explained the balance of the need to preserve the legacy and good works of the organization over the past 50 years, with needed changes around technology, access, and modernization. The organization’s overall mission remains the same, however members are promised greater ease of access to membership benefits, networking, and information via the new and improved website and Member Compass.
The iCarol team is very excited to see our friends at Inform USA take these steps to build a bright future for everyone in the I&R industry. We can’t wait to see what’s next, and offer our sincere congratulations and support!