Text enable your helpline number
So you’ve decided to add Texting to your Helpline’s service. Great! But how do you go about picking a number for people to reach you via text? And how will you advertise this new channel?
When you offer your services via Texting with iCarol, you can choose between a 10 digit number, or a short code. Either is allowed by the regulatory entities, so the choice is up to you. But what if we told you that you may already have the perfect number?
For helplines in the US and Canada it’s highly likely that you can text enable your existing 10 digit or 1-800 helpline number. That means that rather than adding on a new number, you can accept texts on the number where you already accept calls. We have several clients doing this already with much success. There are many benefits to going this route.
- Parallel your advertising – When the number is the same for texting or calling, it’s easy to align your marketing efforts, saving you time and money.
- Simplicity in messaging – Think of how clear your ad or website will look with a message like “Text or Call us at 1-800-555-HELP” rather than giving out two separate numbers. Cut through the confusion — there’s just one number to remember for either mode of communication.
- Reach more people – Your helpline number is already well known to your community. Offering the ability to text this same number could increase the likelihood of people remembering it and using it, which can result in greater traffic to your texting service.
- Your phone service is unaffected – Keep your voice service exactly as is with your current phone provider — enabling texting on this number won’t change your original voice channel.
- People may already be texting you – That’s right — we’ve had clients text enable their helpline number to find that when texting is turned on, before any advertising of the text service happens, that people are already sending texts. Texting is such a common and accepted mode of communication these days that many people assume they can call OR text you on the same number.
There is a process to go through to set up your existing helpline number to also accept texts, but we’d be happy to help you through the steps. today to get started!
Dana joined the iCarol team in 2013 after 12 years of direct service and administrative duties at a blended 2-1-1/crisis intervention/suicide prevention center. As the Communications and Social Media Manager at iCarol, you’ll find her presenting Webinars, Tweeting, Blogging, Facebooking, and producing other materials that aid helplines in their work.