iCarol Presents Texting for Non-Profits: Compliance in a Complex World
In a 2015 “Week in the Life Analysis” by the Pew Research Center, 97% of smartphone users used text messaging at least once. While 100% of younger users aged 18 – 29 texted, a surprising 92% of users 50 and older texted also.
Given those statistics, it’s no surprise that an increasing number of help seekers wish to use texting to connect with helpline services. That’s precisely why we built messaging capabilities into iCarol several years ago; so that you could meet your clients on their preferred methods of communication while using the same familiar and intuitive tools that you use to run your phone service.
But, industry rules can be complex, and they’re continually evolving to protect consumers. Even non-profit organizations must be careful to adhere to these regulations.
To help you, Neil McKechnie, iCarol’s CEO and co-founder has partnered with Martha Buyer, an attorney specializing in telecommunications law, to bring you the latest guidance in texting best practices and compliance.
Join us on Tuesday May 12th at 2pm EDT for a focused, one-hour webinar with Martha and Neil on the key legal questions facing helplines today when deploying texting. We’ll also leave some time for questions from our audience.
You will learn:
- The magnitude of the risk to organizations if they do not adhere to regulations
- Why asking permission to text is so critical, and who can give permission
- How to handle “opt-out” requests
- What long codes and short codes are, and whether there are laws restricting what each can do
- What the industry means by A2P vs. P2P, and how telemarketing laws affect texting
- How follow up texts can used while adhering to regulations
- Which regulations apply if a non-profit outsources its texting activity to a for-profit firm
By joining our webinar, you’ll also receive a copy of iCarol’s latest white paper, Texting Regulations and iCarol.
Dana joined the iCarol team in 2013 after 12 years of direct service and administrative duties at a suicide prevention, crisis intervention, and empathetic listening helpline that also served as a 2-1-1 information and referral service. As the Communications and Social Media Manager at iCarol, you’ll find her presenting Webinars, Tweeting, Blogging, Facebooking, and producing other materials that aid helplines in their work.
In her spare time, Dana enjoys birdwatching, gardening, animal caregiving, and spending time with her family.